Rewriting its message and using storytelling techniques Belgium Phone Number List, Charity Water has been able to humanize its speech , awaken awareness and maximize the call for donations. Muriel Gani, author of “Write for the web” and consultant in digital editorial strategy, was present at the 4th edition of Inbound Marketing France for the animation of a masterclass dedicated to online content . During this masterclass, Muriel Gani highlighted the importance of written content Belgium Phone Number List. Placed at the heart of the inbound marketing strategy, there has never been so much written content as in the digital era. By focusing on qualitative content to stand out and respond to business and performance challenges Belgium Phone Number List.

In this article from the BDM, Muriel Gani describes the best practices to adopt to optimize your online content. With the aim of both acquiring prospects and retaining customers Here are two different communication approaches used by Charity Water to promote its action Belgium Phone Number List this NGO helps developing countries to access drinking water. To make herself known and obtain pledges, she chose the video format to explain her approach. This first video, 3.23 minutes long and filled with quantified data expressed by a voiceover on loaded visuals and infographics Belgium Phone Number List, unfortunately did not achieve the expected results. The message was lost in a body of information that was difficult to assimilate .Not having achieved its goal, Charity Water rewrote its Belgium Phone Number List message through another video.

In this second video, Charity Water has transposed the daily life of those who do not have access to drinking water in an urban, cosmopolitan and contemporary environment Belgium Phone Number List. This story questions us about our feelings about the impossibility we might be faced with if we couldn't just turn on a faucet to turn on the water. Storytelling is based here on emotion by following a family with which we can identify. Shorter, the story is synthetic . In 1.07 minutes, everything is said. Also more accessible because a single figure comes to mark the spirits Belgium Phone Number List “1 million people in the world do not have access to drinking water”.