That directly influences featured snippets. Google Search uses structured data to understand the content of your site, as well as enable special search result features and enhancements. Manually Check SERPs in Incognito and record positions overtime (Not Recommended). Rank tracking tool: All the tools marketing email list mentioned above let you monitor Featured Snippet rankings for a group of pages/keywords over time on desktop and mobile.
Using Search Console you’ll be able to determine
marketing email list which keywords are potentially bringing traffic to your page as a result of a featured snippet. Based on my experience CTRs from featured snippets tend to be > 10%. However I encourage you to gather your own data as this figure might be different for your set of pages/keywords marketing email list and industry. Linking Google Analytics and Search Console will allow you to gather CTR data and establish correlations between organic CTR and Conversions.
By monitoring CTRs before and after a page triggers marketing email list featured snippets will help you understand the business impact of it. Bodie Clark created a very handy step by step process to track Featured marketing email list Snippet Clicks via GTM - This process tracks how many users access the “Scroll to Text Fragment” Google generates when people click on featured snippets. Connect GA with your new variable via Custom Dimensions.
And use the ‘Secondary dimension’ drop-down and search for your new Custom Dimension. As a constantly evolving Search Feature, Feature snippets can significantly increase brand awareness and traffic to your site. Like any marketing email list new technology developed by Google, it requires constant experimentation and an extra investment in terms of time and resources for business to be able to get significant results.
